Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank

by Muche, Berihun
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¥5,680
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Muche, Berihun Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank
Muche, Berihun - Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank

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配達: 2021-07-05 ~ 2021-07-07 の間
販売と配送: Dodax EU

説明

Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.

寄稿者

作家:
Muche, Berihun

製品詳細

伝記:
MBA:Studied International Business Administration at Mekelle University.He worked as promoter and organizer of cooperative society at Assosa Cooperative Promotion Office.Currently,he is a lecturer at Aksum University,Ethiopia.
言語:
Englisch
ページ数:
84
メディアタイプ:
Taschenbuch
出版社:
LAP Lambert Academic Publishing

主なデータ

商品タイプ:
Paperback book
発売日:
2013年1月18日
製品サイズ:
0.22 x 0.15 x 0.005 m; 0.172 kg
GTIN:
09783847344162
DUIN:
22S1SLC86OJ
¥5,680
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